In the twentieth century, death terrifies men less than the absence of real life.

Work to survive, survive by consuming, survive to consume; the hellish cycle is complete.

In the twentieth century, death terrifies men less than the absence of real life. All these dead, mechanized, specialized actions, stealing a little bit of life a thousand times a day until the mind and body are exhausted, until that death which is not the

The eruption of lived pleasure is such that in losing myself I find myself; forgetting that I exist, I realize myself.

Purchasing power is a license to purchase power. The old proletariat sold its labour power in order to subsist; what little leisure time it had was passed pleasantly enough in conversations, arguments, drinking, making love, wandering, celebrating and rioting. The new proletarian sells his labour power in order to consume. When he’s not flogging himself to death to get promoted in the labour hierarchy, he’s being persuaded to buy himself objects to distinguish himself in the social hierarchy. The ideology of consumption becomes the consumption of ideology.

Daily life is governed by an economic system in which the production and consumption of insults tends to balance out.

Privative appropriation and domination are thus originally imposed and felt as a positive right, but in the form of a negative universality. Valid for everyone, justified in everyone's eyes by divine or natural law, the right of privative appropriation is objectified in a general illusion, in a universal transcendence, in an essential law under which everyone individually manages to tolerate the more or less narrow limits assigned to his right to live and to the conditions of life in general.