Our task is not to rediscover nature but to remake it.

The millions of human beings who were shot, tortured, starved, treated like animals and made the object of a conspiracy of ridicule, can sleep in peace in their communal graves, for at least the struggle in which they died has enabled their descendants, isolated in their air-conditioned apartments, to believe, on the strength of their daily dose of television, that they are happy and free. The Communards went down, fighting to the last, so that you too could qualify for a Caribbean cruise.

The world of the commodity is a world upside-down, which bases itself not upon life but upon the transformation of life into work.

In the kingdom of consumption the citizen is king. A democratic monarchy: equality before consumption, fraternity in consumption, and freedom through consumption.

Purchasing power is a license to purchase power.

Everything has been said yet few have taken advantage of it. Since all our knowledge is essentially banal, it can only be of value to minds that are not.

People without imagination are beginning to tire of the importance attached to comfort, to culture, to leisure, to all that destroys imagination. This means that people are not really tired of comfort, culture and leisure, but of the use to which they are.