We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone crowd fight for supremacy, while the mass of casual game players stay away.

I feel just like a purple Pikmin.

If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we just made it two and a half to one.

Mario sees himself in Nintendo DS, and he feels like flying.

Being the puppet master, it's like running Nintendo of America.

Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.

We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone crowd fight for supremacy, while the mass of casual game players stay away.