Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.
Reggie Fils-AimeIf competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we just made it two and a half to one.
Reggie Fils-AimeNintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on portable gaming, before they even get started.
Reggie Fils-Aime