I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products.

DS not only changes Nintendo, it changes our industry.

My name is Reggie, and I, am happy.

Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.

If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we just made it two and a half to one.

I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products.

I feel just like a purple Pikmin.