A lot of times, in music especially, it's producers making a political decision.
If I can learn a couple of phrases in Italian but do mostly weird, absurd music things, people will like it.
I have that language and that set of skills to step out of the way and make music the priority.
As a child I was very into gadgets and machines and robots.
As long as I have a good time, the audience usually has a good time.
Whatever encourages people to become more interested in who they are and discovering who they are, as opposed to just accepting what people or things are saying what they are. That's fascinating to me.