I identified very much with punk, not only in the fashion sector, but in every other sector. The very nature of doing something new and free meant something that was against authority.
Rei KawakuboIf I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven't pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change. The place I am always looking for-because in order to keep the business I need to make a little compromise between my values and customers' values-is the place where I make something that could almost-but not quite-be understood by everyone.
Rei KawakuboI don't feel too excited about fashion today People just want cheap fast clothes and are happy to look like everyone else
Rei KawakuboMy approach is simple. It is nothing other than what I am thinking at the time I make each piece of clothing, whether I think it is strong and beautiful. The result is something that other people decide.
Rei KawakuboIf you have total freedom to design, you won't get anything interesting. So I give myself restraints in order to kind of push myself through, to create something new. It's the torture that I give myself, the pain and the struggle that I go through. So it's self-given, but that's the only way, I think, to make a strong, good new creation.
Rei Kawakubo