I don't feel too excited about fashion today People just want cheap fast clothes and are happy to look like everyone else
Rei KawakuboYou can tell if it's a good collection if people are afraid of it. In ten years, everyone will love it.
Rei KawakuboI started with wanting to think about witches, about strong women who have special powers - who are often misunderstood. Then I found some beautiful blue fabric, so I made Blue Witches. My creative process is always like that. Organic, text, theme, subtext, each day evolving and trying to make strong, beautiful clothes. It's that simple.
Rei KawakuboMy approach is simple. It is nothing other than what I am thinking at the time I make each piece of clothing, whether I think it is strong and beautiful. The result is something that other people decide.
Rei KawakuboThe idea was not to make a huge business, because the bigger you get, the more restraints I thought I might get. Number one was to do what I set out to do: make new and interesting things within the size of the business that is possible to do without restraints. The second goal was to do the business in order to achieve the first goal. That's what many people don't understand.
Rei Kawakubo