What you wear can largely govern your feelings and your emotions, and how you look influences the way people regard you. So fashion plays an important role on both the practical level and the aesthetic level of activity.
Rei KawakuboThere's always a pattern in order to make a thing, but the starting point must be something I've never seen before. It's not two-dimensional, but it's like a sample. I work with patterns like a sculptor. I try to get [the team] not to work on a body, [but] to work on a free space, on a table. The work is basically on flat surfaces.
Rei KawakuboThe freedom I give myself for the business is in deciding to take part in the Paris collections, but also having other retail strategies that are unlike anybody else's. Not necessarily going into malls, doing the business my own way - having different brands to cover different concepts, to be able to have the cash flow to carry on.
Rei KawakuboI don't feel too excited about fashion today People just want cheap fast clothes and are happy to look like everyone else
Rei KawakuboThe theme of the collection this time is MONSTER. It's not about the typical Monster you find in sci-fi and video games. The expression of the Monsters I have made has a much deeper meaning. The craziness of humanity, the fear we all have, the feeling of going beyond common sense, the absence of ordinariness, expressed by something extremely big, by something that could be ugly or beautiful. In other words, I wanted to question the established standards of beauty.
Rei Kawakubo