I always just wanted to have enough to carry on. I never had ambitions to take over the world or be a global enterprise. But I wanted to have a strong business in order to do the main objective.
Rei KawakuboNot only in the creative world but also in the sports world. The most successful achievers in sports are people that are really driven and have that spirit of hunger.
Rei KawakuboFor me, creation can only come out of a certain kind of unhappiness. They say in Japan, this thing like the hungry spirit - the hungry mind - is what gets you going forward.
Rei KawakuboYears ago, it was easier to make new things than it is now. The weight of experience weighs heavily, and the expectations; everybody wants to see something they haven't seen before. Now, with social media, with too much information, with the speed of information - all that is making it harder and harder to realize the objective.
Rei Kawakubo