I don't feel too excited about fashion today People just want cheap fast clothes and are happy to look like everyone else

Every time before a collection, I say, "I don't want it to come out. I want to cancel it. It's not good. I haven't achieved anything."

The same spirit runs through everything I do.

Not only in the creative world but also in the sports world. The most successful achievers in sports are people that are really driven and have that spirit of hunger.

The more people that are afraid when they see new creation, the happier I am. I think the media has some responsibility to bear for people becoming more conservative. Many parts of the media have created the situation where uninteresting fashion can thrive.

You can tell if it's a good collection if people are afraid of it. In ten years, everyone will love it.

I started with wanting to think about witches, about strong women who have special powers - who are often misunderstood. Then I found some beautiful blue fabric, so I made Blue Witches. My creative process is always like that. Organic, text, theme, subtext, each day evolving and trying to make strong, beautiful clothes. It's that simple.