I don't feel too excited about fashion today People just want cheap fast clothes and are happy to look like everyone else

I always just wanted to have enough to carry on. I never had ambitions to take over the world or be a global enterprise. But I wanted to have a strong business in order to do the main objective.

I'd rather [the collection] have no title. Journalists like titles. That's why I give them to you.

Beauty is whatever anyone thinks is beautiful.

I started with wanting to think about witches, about strong women who have special powers - who are often misunderstood. Then I found some beautiful blue fabric, so I made Blue Witches. My creative process is always like that. Organic, text, theme, subtext, each day evolving and trying to make strong, beautiful clothes. It's that simple.

Fashion is something you attach to yourself, put on, and through that interaction the meaning of it is born. Without the wearing of it, it has no meaning, unlike a piece of art. It is fashion because people want to buy it now, because they want to wear it now, today. Fashion is only the right now.

There are no limits - I endeavor to make clothes that didn't exist before.