What's good about many people liking the work is that when I want to collaborate or am interested in the synergy of artists working together, nobody ever says no to me when I ask to work with them.

I always just wanted to have enough to carry on. I never had ambitions to take over the world or be a global enterprise. But I wanted to have a strong business in order to do the main objective.

If you have total freedom to design, you won't get anything interesting. So I give myself restraints in order to kind of push myself through, to create something new. It's the torture that I give myself, the pain and the struggle that I go through. So it's self-given, but that's the only way, I think, to make a strong, good new creation.

My approach is simple. It is nothing other than what I am thinking at the time I make each piece of clothing, whether I think it is strong and beautiful. The result is something that other people decide.

I started with wanting to think about witches, about strong women who have special powers - who are often misunderstood. Then I found some beautiful blue fabric, so I made Blue Witches. My creative process is always like that. Organic, text, theme, subtext, each day evolving and trying to make strong, beautiful clothes. It's that simple.

It would have more meaning for me to hear what critics have to say if their values and their ways of living were deeper and more serious.

Creation takes things forward. Without anything new there is no progress. Creation equals new.