Fashion is something you attach to yourself, put on, and through that interaction the meaning of it is born. Without the wearing of it, it has no meaning, unlike a piece of art. It is fashion because people want to buy it now, because they want to wear it now, today. Fashion is only the right now.
Rei KawakuboI haven't yet made clothes that I have been totally satisfied with, and maybe I never will.
Rei KawakuboWhat you wear can largely govern your feelings and your emotions, and how you look influences the way people regard you. So fashion plays an important role on both the practical level and the aesthetic level of activity.
Rei KawakuboI'd rather [the collection] have no title. Journalists like titles. That's why I give them to you.
Rei KawakuboMy intention is not to make clothes. My head would be too restricted if I only thought about making clothes.
Rei KawakuboThe freedom I give myself for the business is in deciding to take part in the Paris collections, but also having other retail strategies that are unlike anybody else's. Not necessarily going into malls, doing the business my own way - having different brands to cover different concepts, to be able to have the cash flow to carry on.
Rei Kawakubo