If I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven't pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change. The place I am always looking for-because in order to keep the business I need to make a little compromise between my values and customers' values-is the place where I make something that could almost-but not quite-be understood by everyone.
Rei KawakuboIn terms of creation, I have never thought of suiting any system or abiding by any rules. In this respect I have remained free. The necessity has grown, as we have gotten bigger, to think about commercial aspects of the business more and more, because of the responsibility we have toward our staff and our factories.
Rei KawakuboI haven't yet made clothes that I have been totally satisfied with, and maybe I never will.
Rei Kawakubo