I don't feel too excited about fashion today People just want cheap fast clothes and are happy to look like everyone else
Rei KawakuboThe freedom I give myself for the business is in deciding to take part in the Paris collections, but also having other retail strategies that are unlike anybody else's. Not necessarily going into malls, doing the business my own way - having different brands to cover different concepts, to be able to have the cash flow to carry on.
Rei KawakuboEvery time before a collection, I say, "I don't want it to come out. I want to cancel it. It's not good. I haven't achieved anything."
Rei KawakuboI'd make my whole collection with just one square of fabric. I wouldn't do anything else; everything had to be made from one square. This is just one example.
Rei KawakuboI can't become naked for everybody. It's never going to be possible for the person to write the whole story completely, so I find bits of myself, bits of what I think in some articles. And I don't give lip service to journalists. I never make them feel comfortable. I say, "It's your job to make the story."
Rei Kawakubo