People will be discovering that the Internet helps their career. One of my theses is that every individual is now a small business; how you manage your own personal career is the exact way you manage a small business. Your brand matters. That is how LinkedIn operates.
Reid HoffmanManaging risk is a key variable, frankly, all aspects of life, business is just one of them, and one of the things that most people do in terms of managing risk, that's actually bad thinking, is they think they can manage risk to zero. Everything has some risk to it. You know, you drive your car down the street, a drunk driver may hit you. So what you're doing is you're actually trying to get to an acceptable level of risk.
Reid HoffmanThere's an ability to learn & adapt, an ability to constantly have a vision that's driving you, but to be taking input from all sources.
Reid HoffmanThere are opportunities that you get during crises times. Crises times are a great time to start a business.
Reid HoffmanDuring normal times or boom times, there are some parts of the business that are going to so well, that that can cover for weakness and other parts of the business. What happens during recessions, is you have less windfalls just helping you cover mistakes. You have to be more careful about not making mistakes.
Reid Hoffman