The key issue when you're looking at cost cutting is to always plan for the future.

The first set of questions to ask yourself when you're doing cost cutting is relatively straightforward, which is, you know, can you use the necessity of cost cutting as an opportunity to do pruning or trimming for projects that aren't being as successful? But, you know, frequently those are the easy ones. I mean, there's always some kind of social costs internal to the company, but that's the easy way of looking at the future.

Trust and mutual value creation helps both employer and employee compete in the marketplace.

I think we realized the depth of frustration through the current political process. So we said, "OK, we know there's a serious problem here, we know we need to work on it," and now it's "Oh, we need to work on it a lot faster."

One of the things is when you think, "Wait, I'm fearful of retaliation, I'm fearful of oppression because of someone who is going into a public office, who might be vengeful for their own personal reasons, that's actually not a reason to hide - that's a reason to step up, right?"This is part of what we learned from the 1920s.

Boom and bust cycles are very difficult for businesses because you're hiring a bunch because you're planning for the future. And if the future is going to be very big, you need to hire people, or suddenly you go to boom to bust, then all of a sudden, you're kind of battening down the hatches and trying to sail, you know, through the storm, it's a different thing. So part of it is making good decisions about, well, how long is a boom cycle going to be, you know, don't plan on it going forever.

Part of what being a great founder is, is being both able to hold the belief, to think about where it is you want to be doing and want to be going, but also be smart enough that you are essentially listening to criticism, negative feedback, competitive entries.