The CEO's job is always about leadership. It's about leadership in a vision, in terms of where you're going, it's about making sure that you have the right organization and staff, and that you have kind of clearly communicated what some of the plays are and what some of the goals are in terms of the business and how do you organize together in order to make that happen.
Reid HoffmanI find that the interesting challenges, because there's obvious things where, you know, don't be unethical, don't be evil, you know, don't break the law, don't do immoral things, those are all straightforward and don't create ethical dilemmas. The thing that's interesting is when you actually have multiple interests at stake and you have to kind of navigate your way through it.
Reid HoffmanA networker likes to meet people. I don't. I like accomplishing things in the world. You meet people when you want to accomplish something.
Reid HoffmanThat's part of the reason why we also need to focus on, how do I give to society, how do I participate in society, how do I make society a better place, because, by the way, it's good for me, but it's also good for all of us in the environment in which we live and work.
Reid HoffmanOne of the really key things to look at in terms of crafting strategy when you're in an economic crises is how do you maximize essentially your liquidity position? Your ability to both take kind of profits and revenues and business and then convert that into a stronger lead. And so those companies that can do that can actually, you know, get a march on their competitors.
Reid HoffmanWhen thinking about how to deploy kind of professional and social networking into your business, it's really not a question of if, it's a question of when. And the reason is, just think about the fact that those businesses that adopt new technologies to operate efficiently and use them to get a competitive edge are the businesses that in fact, you know, it becomes one more competitive advantage. Whether it's a fax machine or a mobile phone or a new way of doing financing or any of these things, you know, these are key things to do.
Reid Hoffman