People are legitimately worried about Donald Trump, almost like a schoolyard bully, if I step up, am I going to be targeted, too?
Reid HoffmanThere are two reasons [ business people are not publicly anti-Donald Trump ], one is well-intentioned, which is the classic kind of American notion. We want to be inclusive, we want to have our shareholders, our employees, our customers, whether they are Democrat, Republican, Green or Libertarian, to feel comfortable with how we're doing business. And so that tends to be apolitical. People say, "No, no, I just simply shouldn't get involved in politics."
Reid HoffmanThe first set of questions to ask yourself when you're doing cost cutting is relatively straightforward, which is, you know, can you use the necessity of cost cutting as an opportunity to do pruning or trimming for projects that aren't being as successful? But, you know, frequently those are the easy ones. I mean, there's always some kind of social costs internal to the company, but that's the easy way of looking at the future.
Reid HoffmanWell, well-run companies always have a focus on growth and the two lines, which includes profit. The key thing during, I think, tough times, is to make sure that you've covered the basis for when something, you know, essentially things taking longer, bad luck, adversity, other kinds of circumstances may occur. Make sure that you can monitor to win, it's potentially, you know, something is going to go wrong, monitor early enough, and then take appropriate action to essentially counteract that or shift your strategy or plan, even if in fact something is not working out as well as it is.
Reid Hoffman