A little-known company with a realistic framework that appeals to entrepreneurial employees is going to be more attractive than a famous company that treats its people like disposable assets.

I think the right way to do this is just to step up and do it, so I actually think we'll see more of that over the next coming weeks, because I think they'll say, "We'd like to be good for business and quiet on politics, but this is too urgent, it is too much of a key crisis in who we are going to become as Americans. We can risk too much, and so we have to step forward." And I think you will see more and more people stepping forward, like Howard Schultz, Steve Case and other folks, in order to try to make a difference in this [Donald Trump] election.

Everyone, you know, during crises times, is much more focused on, okay, how do we get the boat completely seaworthy, sailing along well, and everything going well? And so as long as you're communicating how the general strategy of the company and how the work they can do to add to that and to make that more successful and the thing that they can contribute to that, that is generally very motivating for employees in crisis times.

It's nice to be happy. But the meaning of life is meaning - what's the impact you're having on the world. Suffering to accomplish that is a perfectly fine thing.

When you think about being contrarian, you have to think about - how is it that smart people will disagree with me, disagree with me ...from a position of intelligence, and there is something that I know that they don't know, that will actually in fact play out to be true.

I don't normally think of like most successful moments, because like most entrepreneurs, I tend to think that however how high of a mountain I've climbed, I'm always looking at the next mountain to climb.

Economic tough times are great times to be investing in the future.