Escape from the architecture ghetto is one of the major drivers and has been from the very beginning.

The stronger the identity, the more it imprisons, the more it resists expansion, interpretation, renewal, contradiction.

Find optimism in the inevitable.

I think one of the important evolutions is that we no longer feel compulsively the need to argue, or to justify things on a kind of rational level. We are much more willing to admit that certain things are completely instinctive and others are really intellectual.

Talk about beauty and you get boring answers, but talk about ugliness and things get interesting.

There are essentially two possibilities. One is to be, shall we say, an average architect and do the same thing everywhere. The other is to let yourself be inspired and even changed by the unique qualities of the place where you're building. We always try to take the second approach.

If you have this reputation you can sit back and endure it, or you can try to do things with it.