Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.
Renzo RossoI am a rock & roll man, and therefore, a denim man. Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna - will inspire fashion. And we in turn will inspire them.
Renzo RossoDifferent times call for different attitudes. But I love your generation because you are so creative and innovative in how you wear things, how you think, how you approach everything.
Renzo RossoWe are combining elements like tuxedos and workwear, for contrast; some looks also are based on 30s-era inspirations.
Renzo Rosso