Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.

Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.

Everything can draw inspiration: a vintage cloth, a book, a street-when I was in Japan, I was deeply inspired by Japanese pharmacies.

I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to rebel, against our parents, against everything.

It's playing with the idea of what musicians wear when they play live, especially focusing on the evolution of what a musician wears when they first start their career, when they are young and wild, to how they dress when they become famous and more polished.

I am a rock & roll man, and therefore, a denim man. Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna - will inspire fashion. And we in turn will inspire them.

I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome the dichotomy limits between heaven and hell.