Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.

Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.

Different times call for different attitudes. But I love your generation because you are so creative and innovative in how you wear things, how you think, how you approach everything.

It's playing with the idea of what musicians wear when they play live, especially focusing on the evolution of what a musician wears when they first start their career, when they are young and wild, to how they dress when they become famous and more polished.

I am a rock & roll man, and therefore, a denim man. Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna - will inspire fashion. And we in turn will inspire them.

We are combining elements like tuxedos and workwear, for contrast; some looks also are based on 30s-era inspirations.

I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome the dichotomy limits between heaven and hell.