No matter how much people in fashion think we're so cool and avant-garde, for most fashion people, creativity is quite taboo.
Riccardo TisciIn the beginning, to be honest I was super-scared. I turned up and took a step back and said, 'I am here to learn,' and I feel the same today. I've got only to learn from these people because they have been doing couture for 30 or 40 years, so I keep learning every season.
Riccardo TisciI didn't want to dress anyone in the beginning, no celebrities. Then, very slowly I started with one, two, like that. There are some celebrities whom we dress because they are part of the family. They are women I admire. I don't care how famous she is, if she is at the movies or in a concert.
Riccardo TisciI love finding new things. I love the conceptual aspect of Antony Hegarty or the voices of those back in the day like Lil' Kim, Missy Elliott, Ciara. I love what evokes emotion in me.
Riccardo TisciWhen I arrived here at Givenchy, there was a lot of confusion. Before me, there had been some great geniuses - John Galliano and Alexander McQueen are great masters. They marked history. But when I came in after Julien Macdonald, it was also a bit of a mess, because not even I could understand what the true identity of Givenchy was. Everyone thinks that it's only Audrey Hepburn, but there is a whole other world behind it.
Riccardo Tisci