This is why I decided to work with Nike, too, because it is even more mass-market than Givenchy and could make entry-price shoes and make people dream to be part of the journey.
Riccardo TisciFor me, fashion is a job. I love it. It's my passion. But the most important thing for me in general is life.
Riccardo TisciI am very happy at Givenchy and it is a moment in which I am bringing the game to the next level. I feel at home. It's as if it were my son. I don't know how to explain it. It would be very difficult for me to leave.
Riccardo TisciCouture is also a matter of respect. In the end, all of these women sewing and embroidering the clothes, whom are almost all my mother's age, they're all 70 or 80 years old, have been here for a lifetime. They spend hours on it and come up with solutions. And because it's on a catwalk, people see if for five seconds and don't even see the technique, the drapery.
Riccardo Tisci