This is very much part of my style, I work a lot on the back ­ - I love the back of clothes for men. I love even T-shirts printed behind. I think, "Why do you want to show only the front?"

If you buy a Cartier ring you want people to know it is a Cartier ring or a diamond, or a piece of art that's giving an emotion - then people read it and say, "wow that's really amazing". With prêt-à-porter you see people in the street, in a club, in a restaurant or whatever, and you think, "Oh my god, he's wearing my trousers!" In a way it's more open - people can put together the way they want - mixed with other designers.

I was lucky. From the time I was a little, I was always surrounded by women, and I am very attracted to the feminine world, because I love the strength and romanticism, which in the end, you can find in my style.

When I arrived here at Givenchy, there was a lot of confusion. Before me, there had been some great geniuses - John Galliano and Alexander McQueen are great masters. They marked history. But when I came in after Julien Macdonald, it was also a bit of a mess, because not even I could understand what the true identity of Givenchy was. Everyone thinks that it's only Audrey Hepburn, but there is a whole other world behind it.

My obsession when I was kid, from '85 into the '90s, was Gianni Versace. It was Helmut Lang. It was Margiela. So I said, "I cannot have Givenchy only as a luxury house; I'm going to introduce products for everybody, things that are reachable."

I didn't want to dress anyone in the beginning, no celebrities. Then, very slowly I started with one, two, like that. There are some celebrities whom we dress because they are part of the family. They are women I admire. I don't care how famous she is, if she is at the movies or in a concert.

My life has changed financially and I have a name, but I try to never forget people on my journey.