My photographs don't go below the surface. They don't go below anything. They're readings of the surface. I have great faith in surfaces. A good one is full of clues. But whenever I become absorbed in the beauty of a face, in the excellence of a single feature, I feel I've lost what's really there been seduced by someone else's standard of beauty or by the sitter's own idea of the best in him. That's not usually the best. So each sitting becomes a contest.
Richard AvedonA portrait is not a likeness. The moment an emotion or fact is transformed into a photograph it is no longer a fact but an opinion. There is no such thing as inaccuracy in a photograph. All photographs are accurate. None of them is the truth.
Richard AvedonThere was no such person as Marilyn Monroe. Marilyn Monroe was an invention of hers. A genius invention that she created, like an author creates a character. She understood photography, and she also understood what makes a great photograph. She related to it as if she were giving a performance. She gave more to the still camera than any actress-any woman- I've ever photographed.
Richard Avedon