My photographs don't go below the surface. They don't go below anything. They're readings of the surface. I have great faith in surfaces. A good one is full of clues. But whenever I become absorbed in the beauty of a face, in the excellence of a single feature, I feel I've lost what's really there been seduced by someone else's standard of beauty or by the sitter's own idea of the best in him. That's not usually the best. So each sitting becomes a contest.
Richard AvedonI've worked out of a series of no's. No to exquisite light, no to apparent compositions, no to the seduction of poses or narrative. And all these no's force me to the yes. I have a white background. I have the person I'm interested in and the thing that happens between us.
Richard AvedonThere was no such person as Marilyn Monroe. Marilyn Monroe was an invention of hers. A genius invention that she created, like an author creates a character. She understood photography, and she also understood what makes a great photograph. She related to it as if she were giving a performance. She gave more to the still camera than any actress-any woman- I've ever photographed.
Richard AvedonYou can't get at the thing itself, the real nature of the sitter, by stripping away the surface. You can only get beyond the surface by working with the surface. All that you can do is manipulate that surface - gesture, costume, expression - radically and correctly.
Richard Avedon