We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.

Everyone needs something to aim for. You can call it a challenge, or you can call it a goal. It is what makes us human. It was challenges that took us from being cavemen to reaching for the stars.

Talent comes from experience and failure

Success cannot be measured in wealth, fame or power, but by whether you have made a positive difference for others.

Kitesurfing is one of the greatest sports in the world. I highly recommend this to anyone who has access to the ocean. There is nothing more freeing than being out there and kitesurfing. When my schedule permits, it's the first thing I do in the morning, before I have breakfast. Tennis is also fun, especially against someone far better at the sport than I am.

It is important in life to turn adversity to success

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.