We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.

Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.

People who think and say we more often than I are a lot more likely to succeed.

An exceptional company is the one that gets all the little details right.

You can't do a good business with a bad person. Find the right people to work with and you can't go wrong.

I decided there must be room for another airline when I spent two days trying to get through to People Express.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.