When something doesn't go exactly to plan, money is tight or a business is struggling - see it as a challenge rather than a failure. Look outside the box and try and find a solution - you'll be surprised how many great opportunities and possibilities arise when things look bad. You've just got to open your mind and not be afraid of sticking your neck out!
Richard BransonWell, I'm somebody who is just living ...living life, and if I get frustrated by something, then I like to try to put it right.
Richard BransonI decided there must be room for another airline when I spent two days trying to get through to People Express.
Richard BransonSo I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.
Richard Branson