A generation ago, the image was that you had to trample everyone else down to succeed; but I don't believe that makes good business sense.
Richard BransonI don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.
Richard BransonDon't think what's the cheapest way to do it or what's the fastest way to do it. Think what's the most amazing way to do it.
Richard BransonI never really felt secure until I was well into my 30s, because anytime I had success, I would invest in new projects.
Richard BransonMy very first venture was a national student magazine to try to campaign against the [Vietnam] War. And so I wanted to be an editor. I wanted to bring the magazine out. And in order for the magazine to survive I had to worry about the printing and the paper manufacturing and the distribution. And, you know, I had to try to, at the end of the year, have more money coming in than going out.
Richard Branson