Life's too short. If you're passionate - stand up.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

The important thing is that you've got a strong foundation before you start to try to save the world or help other people.

Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already.

People who think and say we more often than I are a lot more likely to succeed.

Enjoy life - you only get one.

As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks; otherwise you're going to sit in mothballs all day and do nothing.