As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end, you have to take calculated risks; otherwise you're going to sit in mothballs all day and do nothing.

If I'm setting up a new business I'll spend three or four months learning everything there is about that business, everything there is about that subject and then I will find good people to run it on a day-to-day basis, but whilst they're running it at least I know what they're talking about when they come back to me.

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

I've been lucky to have survived balloon trips, boating trips, you know, a lot of rather foolish things in my life, so I was definitely born under a lucky star.

I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.

If you can make peoples lives a lot better, you've got a really good business.