A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
Richard BransonI was interested in creating things that I could be proud of and so, you know, I was interested in being an editor of a magazine, things that I could be proud of, and so, you know, I was interested in being an editor of a magazine, but in order to be an editor of a magazine I had to become a publisher as well. I had to pay the bills. I had to worry about the printing and the paper manufacturing and the distribution of that magazine.
Richard BransonIf you do something for fun and create the best possible product, then the profit will come.
Richard BransonTo succeed in business you need to be original, but you also need to understand what your customers want.
Richard Branson