To succeed in business you need to be original, but you also need to understand what your customers want.
Richard BransonSo I became a publisher by mistake - well, not quite by mistake, because I wanted to be an editor but I had to make sure the magazine would survive. The point is this: Most businesses fail, so if you're going to succeed, it has to be about more than making money.
Richard BransonThere is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.
Richard Branson