When you are ready to make your first hires, look for people who understand your passion, want to add to your ideas and can envision ways to make improvements.

You shouldn't be looking for people slipping up, you should be looking for all the good things people do and praising those.

I may be a businessman in that I set up and run companies for profit, but when I try to plan ahead and dream up new products and new companies, I'm an idealist.

My very first venture was a national student magazine to try to campaign against the [Vietnam] War. And so I wanted to be an editor. I wanted to bring the magazine out. And in order for the magazine to survive I had to worry about the printing and the paper manufacturing and the distribution. And, you know, I had to try to, at the end of the year, have more money coming in than going out.

Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.

Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line can become compromised.

So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.