We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.
Richard BransonThere isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.
Richard BransonTHE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.
Richard Branson