THE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.

Train people well enough so they can leave, treat them well enough so they don't want to.

Talent comes from experience and failure

Whatever business you are in, every company can shoot for the start in their own way.

There isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.

Learning and leadership go together. Too much credit goes to me for what we have achieved at Virgin but the successes happen from working and learning with some of the world's most inspiring and inspired people.

My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'