I think we have moved from a shareholder society to a stakeholder society, and that has massive implications.

Business really has to work its way back. It has to re-earn the trust of its broad sets of constituents.

I think we have moved from a shareholder society to a stakeholder society, and that has massive implications.

PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.