Celebrate exceptional productivity, rather than raise average efforts.

It is not shortage of time that should worry us, but the tendency for the majority of time to be spent in low-quality ways.

Where a chunk of business is simple, the chances are that it is.

Few people take objectives really seriously. They put average effort into too many things, rather than superior thought and effort into a few important things. People who achieve the most are selective as well as determined.

Chose the niche that you enjoy, where you can excel and stand a chance of becoming and acknowledged leader.

The 80/20 Principle, like the truth, can make you free. You can work less. At the same time, you can earn more and enjoy more. The only price is that you need to do some serious 80/20 thinking.

The road to hell is paved with the pursuit of volume. Volume leads to marginal products, marginal customers, and greatly increased managerial complexity.