The key is to work out the few things that are really important, and the few methods that will give us what we really want.

It may be that you will be happiest in the rat race; perhaps, like me, you are basically a rat.

Use all the willpower at your disposal to make yourself happy. Construct the right stories about yourself - and believe them!

The road to hell is paved with the pursuit of volume. Volume leads to marginal products, marginal customers, and greatly increased managerial complexity.

What could you achieve that would make you proud, that no one else could do with the same ease?

We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy and fun!

There is no rush. If we think intelligently about what we can achieve with our time, we can be relaxed, even lazy. In fact, being lazy - having plenty of time to think - may actually be a precondition for achieving a great deal.