The road to hell is paved with the pursuit of volume. Volume leads to marginal products, marginal customers, and greatly increased managerial complexity.

Where a chunk of business is simple, the chances are that it is.

Make the choice that you want to be happy. You owe it to yourself and you owe it to other people too.

Most of us don't work out what we want. And most of us end up with lopsided lives as a result.

If we want to sum up the theory of evolution by natural selection in two words, which have great relevance for all societies and businesses, we should simply remember: diversity works.

Only do the thing we are best at doing and enjoy most.

Chose the niche that you enjoy, where you can excel and stand a chance of becoming and acknowledged leader.