What could you achieve that would make you proud, that no one else could do with the same ease?

Chose the niche that you enjoy, where you can excel and stand a chance of becoming and acknowledged leader.

The 80/20 Principle, like the truth, can make you free. You can work less. At the same time, you can earn more and enjoy more. The only price is that you need to do some serious 80/20 thinking.

Use all the willpower at your disposal to make yourself happy. Construct the right stories about yourself - and believe them!

The road to hell is paved with the pursuit of volume. Volume leads to marginal products, marginal customers, and greatly increased managerial complexity.

Make the choice that you want to be happy. You owe it to yourself and you owe it to other people too.

Most of us don't work out what we want. And most of us end up with lopsided lives as a result.