If we want to sum up the theory of evolution by natural selection in two words, which have great relevance for all societies and businesses, we should simply remember: diversity works.

We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy and fun!

Only do the thing we are best at doing and enjoy most.

Make the choice that you want to be happy. You owe it to yourself and you owe it to other people too.

The few things that work fantastically well should be identified, cultivated, nurtured, and multiplied.

If a species is diverse, it can survive and prosper. If a species is homogeneous, it is vulnerable.

To be strategic is to concentrate on what is important, on those few objectives that can give us a comparative advantage, on what is important to us rather than others, and to plan and execute the resulting plan with determination and steadfastness.