If we want to sum up the theory of evolution by natural selection in two words, which have great relevance for all societies and businesses, we should simply remember: diversity works.

Celebrate exceptional productivity, rather than raise average efforts.

Few people take objectives really seriously. They put average effort into too many things, rather than superior thought and effort into a few important things. People who achieve the most are selective as well as determined.

Where a chunk of business is simple, the chances are that it is.

We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy and fun!

If we did realize the difference between the vital few and the trivial many in all aspects of our lives, and if we did something about it, we could multiply anything that we valued.

Use all the willpower at your disposal to make yourself happy. Construct the right stories about yourself - and believe them!