We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy and fun!

The few things that work fantastically well should be identified, cultivated, nurtured, and multiplied.

Laziness is the road to progress, but only when it is allied to intelligent thought and high ambition.

Chose the niche that you enjoy, where you can excel and stand a chance of becoming and acknowledged leader.

Use all the willpower at your disposal to make yourself happy. Construct the right stories about yourself - and believe them!

Only do the thing we are best at doing and enjoy most.

The key is to work out the few things that are really important, and the few methods that will give us what we really want.