We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy and fun!

Hard work leads to low returns. Insight and doing what we want lead to high returns.

If a species is diverse, it can survive and prosper. If a species is homogeneous, it is vulnerable.

Instead of expending time to train yourself not to be afraid of snakes, avoid them altogether.

Use all the willpower at your disposal to make yourself happy. Construct the right stories about yourself - and believe them!

Make the choice that you want to be happy. You owe it to yourself and you owe it to other people too.

The 80/20 Principle, like the truth, can make you free. You can work less. At the same time, you can earn more and enjoy more. The only price is that you need to do some serious 80/20 thinking.