For example, the first time McDonald's put a deaf person in a commercial they saw a jump in sales. I think that happens with other kinds of disabilities and products and that is something that is being realized more and more.
Richard MasurIn a very real way Norman [Lear] godfathered me into my career. He was the best mentor anybody could have ever had.
Richard MasurI'm grateful I got the opportunity to do it because I know this now. If anybody ever asked me to do a daytime show again I would go no, no. I can't do that. Not because it's beneath me. It's above me. It's beyond my resources.
Richard MasurMaybe if I'd gone in younger, I wouldn't have had that feeling, but I've seen an enormous amount of changes since the early-'70s in how this stuff is shot. I did the first TV movie ever shot in 18 days; before this film the normal length of shooting a TV movie was between 21 and 26 days. We shot a full-up, two-hour TV movie in 18 days with Donald Sutherland playing the lead, who had never worked on television before.
Richard MasurI had a very low voice for the character in the show. I said, "That's not actually my voice. That's the character's voice." I'm being such an actor.
Richard MasurI mean God knows I've done tons of schlock during the course of my career and stuff that's been very low budget and really pressed for time, but I've never had an experience like this. I kept saying to people, "How do you do this?" I said to Susan [Lucci], "How do you do it?" I don't recall exactly what she answered me but it was something like "Close my eyes and think of England. You just do it."
Richard Masur