Is there a market for somebody selling a credit card that helps people pay down their balances? I think the question is yes. But it would have to be sold by a bank that's really willing to invest in being a trusted partner with its consumers, because they will make less money on each consumer.
Richard ThalerInvestors must keep in mind that there's a difference between a good company and a good stock. After all, you can buy a good car but pay too much for it.
Richard ThalerSo, what's a nudge? A nudge is some small feature of the environment that attracts our attention and alters our behavior.
Richard Thaler