It's all still about having a good story. You have to have a good story as your anchor, as your main focus. So for me, personally, I just like to concentrate on writing the best book I can, and if there's other stuff that goes along with it, that's awesome, as long as the story is central.
Rick RiordanDoubtful, but it did work... "Annabeth?" Percy said again. "You're planning something. You've got that I'm-planning-something look." "I don't have an I'm-planning-something look." "Yeah, you totally do. Your eyebrows knit and your lips press together and ---" "Do you have a pen?" she asked him. "You're kidding, right?" He brought out Riptide. "Yes, but can you actually write with it?" "I--I don't know," he admitted. "Never tried.
Rick Riordan