Everything I do, whether it's producing or signing an artist, always starts with the songs. When I'm listening, I'm looking for a balance that you could see in anything. Whether it's a great painting or a building or a sunset.
Rick RubinI don't know what makes someone hip. The goal is artist achievement and the best work we can do with no limitation.
Rick RubinI'm just trying to make my favorite music. That's how I work; I just do things based on the way they feel to me. I want to be touched by the music I'm making. Luckily, other people have shared that response to my work over the years.
Rick Rubin