There is an access to... people can now afford very high quality technology, where you can have a very good reproduction of a large picture on a large screen at home. People go out less. There's all kinds of reasons. I don't know that it's going to stay that way but, I think also, we've got to start making better movies.
Ridley ScottDigital is a different world because you are sitting at home and a hi tech piece of equipment today is within reach of most people, so they are watching a pretty hi tech version of whatever you've done.
Ridley Scott