Matilda said, "Never do anything by halves if you want to get away with it. Be outrageous. Go the whole hog. Make sure everything you do is so completely crazy it's unbelievable.

Of course they're real people. They're Oompa-Loompas...Imported direct from Loompaland...And oh what a terrible country it is! Nothing but thick jungles infested by the most dangerous beasts in the world - hornswogglers and snozzwangers and those terrible wicked whangdoodles. A whangdoodle would eat ten Oompa-Loompas for breakfast and come galloping back for a second helping.

I think probably kindness is my number one attribute in a human being. I'll put it before any of the things like courage or bravery or generosity or anything else. Brian Sibley: Or brains even? Oh gosh, yes, brains is one of the least. You can be a lovely person without brains, absolutely lovely. Kindness - that simple word. To be kind - it covers everything, to my mind. If you're kind that's it.

You can write about anything for children as long as you've got humour.

The Alexander Technique works... I recommend it enthusiastically to anyone who has neck pains or back pain.

A BOOK?! WHAT D'YOU WANNA FLAMING BOOK FOR?...WE'VE GOT A LOVELY TELLY WITH A 12-INCH SCREEN AND NOW YA WANNA BOOK!

Hooray!" said the Chief of the Army. "Let's blow everyone up! Bang-bang! Bang-bang!