The most ordinary word, when put into place, suddenly acquires brilliance. That is the brilliance with which your images must shine.
Ideally, nothing should be shown, but thatโs impossible.
Make visible what, without you, might perhaps never have been seen.
It is in its pure form that an art hits hard.
Cinematography, a military art. Prepare a film like a battle.
Provoke the unexpected. Expect it.