At the beginning of each lecture I say, 'Here's a set of events unexplainable by common sense, and I promise you'll be able to solve this mystery at the end of class.'

We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves

If we are paying attention to something, it's important. That's how we decide to pay attention. But a communicator can reroute our attention to something that isn't important, but make it seem important as a consequence.

At the beginning of each lecture I say, 'Here's a set of events unexplainable by common sense, and I promise you'll be able to solve this mystery at the end of class.'

Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.

There's a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.

The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others.