There's a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.

The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of concessions that will yield a desirable final offer from the opponent, yet is not so outlandish as to be seen as illegitimate from the start.

What new psychology suggests, it's the factor that is top of consciousness at the moment before you make that economic decision that will win the day.

The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It's the one that's top of the consciousness in the moment.

Our best evidence of what people truly feel and believe comes less from their words than from their deeds.

The joy is not in experiencing a scarce commodity but in possessing it.

If we are paying attention to something, it's important. That's how we decide to pay attention. But a communicator can reroute our attention to something that isn't important, but make it seem important as a consequence.