Mind is all that counts. You can be whatever you make up your mind to be.

The essence of this law is that you must think abundance; see abundance, feel abundance, believe abundance. Let no thought of limitation enter your mind.

Mind is all that counts. You can be whatever you make up your mind to be.

The power for happiness, for good, for everything we need of life is within each one of us. The power is there - unlimited power.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Make every thought, every fact, that comes into your mind pay you a profit. Make it work and produce for you. Think of things not as they are but as they might be. Don't merely dream - - but create!

Pictures help you to form the mental mold.