Mind is all that counts. You can be whatever you make up your mind to be.

Always enter the conversation already taking place in the customer's mind.

As fast as each opportunity presents itself, use it! No matter how tiny an opportunity it may be, use it!

Playing safe is probably the most unsafe thing in the world. You cannot stand still. You must go forward.

You can do anything you think you can. This knowledge is literally the gift of the gods.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

The great successful men of the world have used their imagination. They think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building - steadily building.