Mind is all that counts. You can be whatever you make up your mind to be.

The source and center of all man's creative power... is his power of making images, or the power of imagination.

The greater the prevalence of positive thoughts, the more likely you are to receive a positive outcome.

In every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing you how to win the victory next time. [But you must know enough to realise this, lest you focus more on the defeat than finding the lesson you paid for with the defeat. With every defeat and mistake, you have the logical right to get excited about the future when you will understand and be able to apply the lessons and thereby turn defeat and temporary failure into victory and permanent success.]

Any thought that is passed on to the subconscious often enough and convincingly enough is finally accepted.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

Desire is proof of the availability.